Website banners for a Sleepwear clothing brand- Mackly
The basic idea being to make it a fun and narrative driven creative that aims to showcase the vibrancy of their products.
The audience being Moms and kids, had to draw out a little fun kid-oriented element, hence the line drawing illustrations. Which certainly helps to add some depth to the products and photographs used.
The audience being Moms and kids, had to draw out a little fun kid-oriented element, hence the line drawing illustrations. Which certainly helps to add some depth to the products and photographs used.
Similar concept banners for mobile size websites.
